Hiral oversees the daily operations of the organization and plays a vital role in keeping the company on budget, on task, and compliant. Partnering directly with the CEO and CFO, she focuses on structure, profitability, and regulatory compliance by creating goals, policies, and procedures for the organization to help it operate effectively and efficiently. With two decades of experience in the hospitality industry, Hiral identifies areas for improvement, including budgets, KPIs, compliance, and training and development, and emphasizes strategic projects for long-term success.